Good copy has the power to influence readers. It’s how to do it that’s the tricky part!
Copy has to be written persuasively to make your readers think a certain way.
How can this be achieved?
• Seductive headlines- Use plain language and arouse your readers’ curiosity
• Make your articles full of emotion- Emotions inspire, motivate and trigger action
• Find out what readers want to hear from you and stay relevant
• Introduce an element of surprise
• Be concise, direct and compelling
Contact us on 01384 626 313 for more information.